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Price Matching Policy

We strive to provide our customers with the best value and shopping experience. As part of our commitment to customer satisfaction, we have implemented a Price Matching Policy to ensure that you receive the most competitive prices available. Please review the following policy guidelines:

Price Match Eligibility:

  • Our Price Matching Policy applies to identical products available for purchase from both our store and a qualifying competitor in the UK. The product must be in stock and available for immediate purchase.
  • The competitor's price must be publicly advertised and verifiable at the time of the price match request.
  • We reserve the right to verify the availability and price of the product with the competitor.

Qualifying Competitors:

  • Our Price Matching Policy extends to local physical retailers, online retail stores based in the UK and authorised resellers.


  • We do not price-match :
  • Trade prices,
  • Prices contingent upon bundle purchases, membership fees, rebates, coupons, or other conditional offers.
  • Typographical errors or pricing mistakes competitors.
  • Used or discontinued products.

Price Match Process:

  • Please provide proof of the product's advertised price to request a price match. This can include a physical or digital copy of the advertisement or a direct link to the website displaying the price. Alternatively, head down to our store with the information above, and our friendly staff will assist you.
  • Price match requests must be at the time of purchase or before purchase.
  • Our customer service representatives will review the request and verify eligibility based on the information provided.

Policy Modifications:

  • We reserve the right to modify or terminate our Price Matching Policy at any time without prior notice.
  • Any changes to the policy will be effective immediately and apply to future purchases and pending price match requests.

Our Price Matching Policy is subject to Dawsons' discretion. We are committed to reviewing each price match request carefully and fairly. We appreciate your understanding and adherence to the guidelines outlined above.

If you have any questions or require further clarification, please do not hesitate to contact our customer service team.